Waterdrop's vision is a world without bottled water. Their product, a tasty little cube that adds flavour and function, makes hydration simple. Seven years after launch and with rapid year-on-year growth, the brand and marketing programme needed an overhaul - more focus, prioritisation and clarity.

We began by dissecting the brand and founding story through interviews and assessments and worked with the leadership team to build a more coherent brand framework, including identity, positioning and strategy. We fine-tuned specific marketing tactics (sports marketing, sampling, PR...) and ran a two-day training programme to get all marketers on board with the new content.

The new brand and marketing strategy guides activations, communications and wider business decisions. Teams have clarity on the why, what and how. Decision making processes are streamlined - less opportunistic and more strategically focused.